The Agricultural Communication & Marketing major sits at the intersection of science and communication.
Students combine their interests in food, agriculture, and the environment with hands-on courses that build their strategic communication skills. Students learn how to create, write, and produce stories, while building their knowledge in specialized areas like management, marketing, leadership. Students are able to customize the curriculum to fit their interests by selecting a subplan in the areas of Food, Agricultural and Natural Resource Sciences, Crops and Soils, and Food Industries. In addition, students are able to use a generous set of free electives to explore supporting minors or double major options. Students are prepared for internships and careers in agricultural communication, media marketing, sales, training, management, leadership, business, and extension. Graduates are in demand by agribusinesses, as well as state, federal, and marketing agencies, which need individuals who have a broad education in the scientific (and technical) aspects of agriculture, effective work and communication skills, and skills to solve business problems.
Additional information about the ACM major is available on this informational brochure (PDF).
Program requirements for ACM can be found on OneStop. To see individualized sample plans of what a four-year degree in ACM could look like (based on your sub-plan), review the "view sample plan(s)" link on the right side of the catalog page.
If you are a student interested in applying, you can find more information on the CFANS Admissions website.
Food, Agricultural, and Natural Resource Sciences: Apply leadership, marketing, communications, and human resource development skills to a broad range of agricultural focus areas including plant science, animal science, and natural resources.
Crops and Soils: Explore the world of agricultural production inputs (e.g., seeds, fertilizers, crop-protection products) while building a solid foundation in marketing, leadership, and communication.
Food Industries: Advance complex problems facing food industries and consumers. Combine understanding of food and life sciences with marketing, leadership, communication, and business management skills.